Fred Joseph, AHUS Brand Influencer
Today, May 15, AHUS is partnering with Frederick Joseph, making Joseph, AHUS’ first Brand Influencer.
Inspired by Joseph’s #BlackPantherChallenge in 2018, where he raised nearly one million dollars for kids to see the Black Panther film because of its positive message (and because representation matters), AHUS reached out to Joseph to see if he’d support our “Believe Women” message. Not only did he agree, he offered to amplify our message and our brand as a whole.
Joseph kept his word, to say the least! And on August 15, in a Now This News interview, Joseph wore our design while discussing his experience wearing a “Caucasian” parody tee-shirt in the streets of New York. Within minutes, our viewership, audience and purchases boosted.
“Representation is important because it creates relatability, that allows us to understand and respect each other.” Joseph at Renaissance Charter School. (November 2018)
Joseph is on brand with AHUS’ mission and our core beliefs. He is an outspoken advocate for the marginalized, an individual that calls out white supremacy, misogyny and trans-phobia, and one that is up for doing the necessary work. We are ecstatic that he is now a true partner of the AHUS family.
More on Joseph below:
Joseph is the winner of the 2018 Comic-Con Humanitarian of the Year award and a member of the 2018 Root 100" list of most influential African Americans. An award-winning marketing professional, media representation advocate, and writer Joseph has over 10 years of marketing experience, and is a Forbes Under 30 list maker for Marketing and Advertising.
The sole creator of the largest GoFundMe campaign in history, the #BlackPantherChallenge, and allowed more than 75,000 children worldwide to see 'Black Panther.' Frederick also created the #CaptainMarvelChallenge and the "Caucasian Shirt Experiment".